AI tools to reply to reviews

Replying to every Google, TripAdvisor and booking-site review builds trust and rankings, but it eats hours. These tools draft on-brand replies, surface trends in feedback and help you ask happy guests for reviews.

Try it free: write a reply now. Free review reply generator for restaurants and hotels. No sign-up.

How to choose
  • Check it integrates with what you already use (POS, PMS, booking or channel manager).
  • Ask for a trial or a pilot on one location before rolling out.
  • Confirm who can see and edit what the AI says to guests.
  • Compare total cost: setup, per-location or per-room fees, and commissions.

Sample review replies (copy and adapt)

Illustrative examples of on-brand replies — not real guest reviews. Use them as prompts for your team or paste a real review into a tool like ReplyHost and edit before posting.

1 · Positive · Restaurant · 5 stars

“Came for our anniversary. The risotto was perfect and our server remembered we were celebrating — they even brought a small dessert we didn’t order. We’ll be back.”

Reply: Thank you so much for celebrating your anniversary with us. We’re glad the risotto hit the mark and that the team made the evening feel special. We’d love to welcome you both back anytime.

Tip: name the dish or detail they praised so the reply feels specific, not canned.

2 · Negative · Hotel · 2 stars

“Room was ready late and the AC was loud all night. Front desk apologized but nothing really changed. Wouldn’t book again.”

Reply: We’re sorry your stay fell short — a late room and a noisy AC are not the experience we aim for. We’ve logged both issues with housekeeping and engineering. Please email the details on your confirmation to our guest relations team so we can make this right for you.

Tip: own the problem, say what you fixed, and offer a private channel — avoid arguing in public.

3 · Mixed · Café · 3 stars

“Coffee was excellent and the patio is lovely, but we waited 25 minutes for two sandwiches at lunch. Staff looked overwhelmed.”

Reply: Thank you for the kind words on the coffee and patio — and for the honest note on wait times. Lunch rushes have been heavier than usual; we’re adjusting staffing on peak weekdays so sandwiches come out faster. Hope you’ll give us another chance soon.

Tip: thank the praise first, then address the fix, so the guest feels heard on both sides.

Prompt you can reuse

“Write a warm, specific reply under 80 words. Mention the guest’s exact praise or complaint. If the review is negative, apologize once, state one concrete fix, and invite them to continue privately. Do not offer a discount unless I say so. Tone: [friendly / formal / apologetic]. Business type: [restaurant / hotel / B&B / bar].”

6 tools to compare

Review & Reputation

TrustYou

  • Understand what guests say in reviews and surveys
  • Respond to reviews and improve guest experience
For hotels · Contact for pricing
ReviewPro (Shiji) logo
Review & Reputation

ReviewPro (Shiji)

  • Track and benchmark your hotel's online reputation
  • Turn guest feedback into operational fixes
For hotels · Contact for pricing
Birdeye logo
Review & Reputation

Birdeye

  • Get more reviews and reply to them across many locations
  • Stay visible in AI and local search
For restaurants, hotels, multi-location brands · Contact for pricing
AdvertiseYour tool, first in Review & ReputationOne sponsor per category, labelled Sponsored.
Marqii logo
Review & Reputation

Marqii

  • Keep menus, hours and listings correct everywhere
  • Reply to reviews without spending hours
For restaurants, bars · From $90/location/month (annual); review replies plans e.g. $375/mo for 500 responses
Ovation logo
Review & Reputation

Ovation

  • Catch unhappy guests before they post a bad review
  • Collect feedback quickly after visits
For restaurants · Contact for pricing
Review & Reputation

ReplyHost

Our product
  • Write thoughtful replies to Google, TripAdvisor and Yelp reviews in seconds
  • Respond to negative reviews calmly and on-brand
For restaurants, hotels, b&bs, bars · Free (Pro coming soon — waitlist)

See every tool in Review & Reputation or browse all problems.

FAQ

What is the best AI tool to reply to reviews?

There is no single best option. Shortlist by your business type, existing systems (POS, PMS, booking engine) and budget. Tools listed here include TrustYou, ReviewPro (Shiji), Birdeye, Marqii, Ovation.

How much do these tools cost?

Most vendors quote on request; where a vendor publishes pricing on its own website we show it on the tool page with the date we checked. Always confirm current pricing with the vendor.

Are these listings paid?

No. Listings are independent and chosen using our published criteria. Any sponsored placement is clearly labelled “Sponsored”.

Should I post AI-written review replies without editing?

No. Treat AI drafts as a starting point. Check facts, tone and any offer before you publish — you are still responsible for what appears under your business name.

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